Help Topics
What is PINATA?
What is PINATA?
PINATA is a technology platform built specifically for field marketing and trade promotions. With powerful, easy-to-use software and helpful service, we make offline campaigns easier to execute, more efficient, and more measurable by bringing all your work into one centralized command center. Our mission is to help you improve ROI in the field while simplifying your day-to-day work.
How does it work?
Here’s a quick summary of the PINATA process:
Onboarding process
Our team will set up meetings with your team to gather information to customize your dashboard and train on how to best use PINATA to support your programs.
Using your dashboard
Within a particular program, you’ll create individual activations, known on PINATA as gigs.
When you create gigs you’ll assign an agency that you are connected with on PINATA. The agency is responsible for assigning talent, who will be responsible for gig check in, data collection, and report completion.
Analyzing your reports
Field-report data will be visible to you in real time, as the agency verifies each activation. You can review data for individual gigs and across full programs, to identify trends and opportunities for performance improvement.
Billing and Invoicing
At the end of each billing period, your agency will send you an invoice for your activity on PINATA.
Accessing your dashboard
I’m new to PINATA. Where do I begin?
If you’ve already received an email invitation to your company’s dashboard on PINATA, simply click the sign-up link in your email and create an account. After doing so, you will have access to the dashboard.
If you have not received an invitation, please contact support@gopinata.com.
I have an account. Where do I log in?
Access your PINATA Dashboard at dashboard.gopinata.com.
Pro Tip: Bookmark this page in your web browser for easy access on any device!
Working with staffing agencies
Can I work with staffing agencies on PINATA?
Yes! All activity on PINATA will be executed by external agencies. PINATA is a new way to collaborate with any agency you prefer, using real-time planning tools and powerful data analytics. You can continue to work with any agency, at their standard rates, once they are set up on PINATA.
Will my agencies have to pay for this software?
No. Your company is a PINATA customer, all of your staffing partners can use PINATA for free to support your business. Our software and services also support your partners, so we’re here to help them as well!
Is my preferred agency on PINATA?
Hundreds of agencies from coast to coast are already on PINATA. When you’re getting started on PINATA, please discuss your preferred partners with your PINATA Success manager.
If your preferred partner is already on PINATA, we’ll simply connect your organizations to enable real-time collaboration. If not, fill out this quick form and get started bringing them on board.
I’d like a recommendation for a new agency. Can you help?
Gladly! We have access to hundreds of agencies nationwide, all powered by PINATA. Tell us about your specific geographic and execution needs in this quick survey, and we’d be happy to suggest some options!