STEP 1

Plan: Programs & Partnerships

PINATA’s easy-to-use interface across mobile and web allows for successful execution by Brand Ambassadors in the field, as well as key data insights through real-time reporting dashboards.

• Build your program online with the help of your PINATA Account Manager, complete with markets and key metrics
• PINATA matches you with top in-market agency partners who recruit GoGetters that fit your desired profile
• Estimate budgets and determine logistics, expenses, brand training, and more

STEP 2

Publish: Scheduling, Recruitment & Logistics

PINATA empowers you to and your partner to plan your schedule, book events, and easily track what's happening in the field

• Schedule events in a snap from your laptop or mobile device, or save them as a draft for later
• Customize details, such as specific products to be sampled and special instructions
• View your schedule and see who is confirmed on your events

STEP 3

Perform: Talent Management & Field Data

The PINATA platform offers numerous functionalities for Customers and Gogetters to drive consistent, high-quality execution in the field.

All GoGetters must complete a report in the field with questions such as:

• Product Placement / Pricing
• Number of Interactions
• Number Sold vs. Sampled
• Setup Location Details
• Product / Display Photos
• Consumer Photos
• Gig Details
• Relevant Customer Feedback
• Expense Receipts

STEP 4

Power: Unified Reporting Dashboards

PINATA puts the power in your hands by providing real-time dashboards and reporting tools for insights/analytics into program execution. 

View consistent, reliable and succinct tracking across all programs, locations (in real time), and programs including:

• Increased visibility into national, regional, and local activations
• Filterable by date/product
• Quantitative results such as samples/sold, interactions, pricing
• Qualitative feedback including on-location photos as well as customer feedback