Ways of Working:
Merchandising

Here at ABG, we use PINATA Software to power Merchandising across our network. Since 2020, we’ve used PINATA to plan, oversee, and analyze account visits, display enhancers, and sales rep requests of our merchandising team.

FROM PINATA

“It’s our great pleasure to power Allied Beverage field marketing and merchandising initiatives. I’m here to help you simplify your work, analyze your data, and generally make the most of the PINATA platform. Never hesitate to reach out with questions!”

— Alyse Conlon,
ABG Account Manager, PINATA
alyse@gopinata.com

ABG Policies

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Learn about our Suppliers. Click here to view more info about each of our supplier’s brands.

Technical Support

PINATA is a technology platform built specifically for field marketing and merchandising initiatives. With powerful, easy-to-use software and helpful service, we make offline campaigns easier to execute, more efficient, and more measurable by bringing all your work into one centralized command center. Our mission is to help you improve ROI in the field while simplifying your day-to-day work.

• New User Setup

  Learn how to invite new users by clicking here.

  If you have not been invited yet, contact your manager for an invite or reach out to support@gopinata.com.

• Existing Merchandiser/Sales Rep Login

  Go to go.gopinata.com/abg to access your company’s Go Portal. This is where you can make requests and/or perform your work in the field.

  Bookmark this page for easy access on any device! Click here to learn how.

• Creation

  Learn how to create a task by clicking here. If you would like to create tasks in bulk click here to learn how.

• Editing

  Learn how to edit a task by clicking here. If you would like to edit tasks in bulk click here to learn how.

• Cancellation

  If you need to cancel/trash a task, click here to learn how. If you would like to cancel tasks in bulk click here to learn how.

• Applying Filters

  To isolate specific tasks in your schedule, you can apply filters. Click here to learn how.

• Downloading the Schedule

  You can download a CSV of scheduled tasks. Click here to learn how.

• View a Completed Task Report

  Individual Task Reports are located in the Finished section of the status bar. Click here to learn more about viewing completed task reports.

• View an Aggregated Report

  Once a gig has been verified by the staffing party, it will populate within Reports. Click here to learn more about the Reports tab offerings. Click here to learn more about how to filter + download aggregated reporting data.

Sometimes you’ll find that something you need to book a demo or sampling event is missing from the PINATA platform. Sometimes, this is intentional on the part of your colleagues who have configured the system. For example, only products that are approved for D&T activity are selectable. Other times, this is an oversight, or the system is not fully up to date. Use the buttons below to request new items.

Is a user missing?
Use PINATA to invite users. See instructions to above.

Is a product missing?
This is likely intentional. The products on PINATA reflect the Winery’s D&T priorities, and there should not be any D&T activity for products or brands that are unavailable on PINATA.

When in doubt, reach out! The PINATA Support Team (support@gopinata.com) is here to answer any questions or provide a refresher on PINATA’s software when needed.

You can also visit the PINATA Help Center for more common FAQs + how-to’s.